Post by account_disabled on Dec 23, 2023 4:37:52 GMT -5
In the past year, a lot has changed in PPC systems: Sklik PPC banners were launched, automatic targets in AdWords, targeting for Facebook in Etarget... - just to name a few. But there is still room to continue, room to develop. We were interested in how PPC systems themselves view current PPC, so we asked their personalities a number of interesting and topical questions. Come and see their answers with us and find out how they feel about competitor products, how many requests their support handles every day, what news they are preparing for the near future, and the like. image 3 Czech PPC systems, 3 personalities and 10 questions. David Velechovský was responsible for Sklik, Jiří Lenk was responsible for AdWords and Marcel Vašš was responsible for Etarget.
We would like to B2B Email List thank all three of them for their time. image The personalities of Czech PPC systems answered our questions: (from left) David Velechovský, Jiří Lenk and Marcel Vašš. In your opinion, what are the most fundamental mistakes made by managers of performance campaigns in the Czech Republic and Slovakia? David Velechovsky: A fundamental and unfortunately still very common mistake is inappropriate or even no measurement of campaign performance, although PPC advertising can provide relatively very accurate numbers. In addition, even though PPC advertising has been operating in the world and in the Czech Republic for years, there are still many companies (especially the larger ones) that are used to distributing only fixed amounts for the whole year in the media mix.
In the case of PPC advertising, it happens that its administrator demands higher budgets in vain. And even when this form of advertising has been proven to bring them customers at a relatively low cost compared to other channels. The other extreme is, of course, completely ineffective campaigns, in which the allocated budget must be "burnt through" at all costs, again regardless of the performance of the given campaign. Jiří Lenk: Advertising systems, within which it is possible to set various parameters comprehensively, are not the easiest in terms of campaign management. They require experience and constant active education and testing of new possibilities.
We would like to B2B Email List thank all three of them for their time. image The personalities of Czech PPC systems answered our questions: (from left) David Velechovský, Jiří Lenk and Marcel Vašš. In your opinion, what are the most fundamental mistakes made by managers of performance campaigns in the Czech Republic and Slovakia? David Velechovsky: A fundamental and unfortunately still very common mistake is inappropriate or even no measurement of campaign performance, although PPC advertising can provide relatively very accurate numbers. In addition, even though PPC advertising has been operating in the world and in the Czech Republic for years, there are still many companies (especially the larger ones) that are used to distributing only fixed amounts for the whole year in the media mix.
In the case of PPC advertising, it happens that its administrator demands higher budgets in vain. And even when this form of advertising has been proven to bring them customers at a relatively low cost compared to other channels. The other extreme is, of course, completely ineffective campaigns, in which the allocated budget must be "burnt through" at all costs, again regardless of the performance of the given campaign. Jiří Lenk: Advertising systems, within which it is possible to set various parameters comprehensively, are not the easiest in terms of campaign management. They require experience and constant active education and testing of new possibilities.